6 Reasons Women Over 40 Are Giving Up On Shade Charts
A shade chart asks you to pick a point on a grid under someone else's lighting and then live with it. The Tone Adapting CC Serum arrives with no colour showing at all and settles toward your own tone as you press it in. Here is why 30,000+ women stopped swatching, and the one thing it does not do.
1. It arrives with no colour showing, and that is the whole design
It comes out a soft neutral cream, flecked through with what look like specks of pigment. Those specks are sealed capsules. They stay closed in the bottle and open when you press them into your skin, so the colour settles toward your tone instead of arriving as somebody's guess at it.
You can watch it happen on the back of your hand in about ten seconds.
The match comes from your skin, not from a chart.
2. No chart, no quiz, no swatching
Three shades, Light, Medium and Dark, and each one flexes across a range rather than locking you to one exact point. You pick the closest and the serum does the rest as you blend.
No appointment, no stripes along your jaw, and no deciding under lighting that was designed to sell you something.
Press it in and give it a few seconds.
3. It is a serum first, so it does not sit on your face
Lightweight enough to wear every day, with niacinamide, hyaluronic acid, a peptide complex and caffeine in the same press. It blurs across the look of fine lines rather than gathering in them, and it stays comfortable through the afternoon.
Here is the honest part: it is sheer to light. It evens the look of redness and dark spots and still looks like skin up close. If you want a full coverage foundation finish, this is not that, and we would rather say so.
Serum feel, not foundation feel.
4. The arithmetic against a counter appointment
A counter shade match runs $40 to $70 for the foundation alone, and you book, travel and sit for a swatch under their lights. This is $44.95 for two serums and the matched powder brush, judged in your own bathroom and your own daylight.
If the counter gets it wrong you get a second trip. If this gets it wrong you get your money back.
$44.95 instead of $89.90, with free shipping.
5. What 7,909 reviews actually say
4.8 stars across 7,909 reviews, and the same four seconds keep coming up: the pale worries her, then it turns. Tamsin, 41, wrote that she has shown three people at work on the back of her hand. Beatriz, 58, wrote that everything else sat in the lines around her mouth by mid morning and this one does not.
Loved by women 20 to 60+, and it shows in who writes the reviews.
Join over 30,000+ happy customers.
6. Sixty days, judged in your own light
Wear it, test it in daylight, hold it next to your jawline. Wrong shade, wrong finish, or no reason at all, keep everything you ordered and we will make it right. No restocking fee and nothing deducted.
That is the whole reason a shade you cannot swatch first is a safe thing to try.
60 day money back guarantee.
$44.95
two serums plus the free brush
Buy 1, Get 1 Free plus the free Powder Brush gift. Two serums and the matched brush for $44.95 instead of $89.90. Pick Light, Medium or Dark and the serum settles toward your own tone as you blend.
60 day money back guarantee. Wrong shade, wrong finish, or no reason at all, keep everything you ordered and we will make it right.