Rated 4.7 (17,025)
Try Soft Blur risk free for 60 days. If you're not obsessed with how your skin looks, we'll refund your purchase, no questions asked.
Yes. The cloud like texture is designed to visually reduce the look of shine and oiliness while still feeling weightless, so it works well on oily and combination skin types without adding extra heaviness or a greasy finish throughout the day.
Soft Blur is lighter and more skin like than a traditional foundation. Instead of sitting on top of skin as an opaque layer, it blurs pores, texture, and fine lines from within a sheer to medium buildable tint, so the result looks like your skin on a great day rather than a product sitting on your face.
Absolutely. Soft Blur is formulated to layer easily under or over other skin tints, correctors, and finishing products, so you can build your own version of a soft, blurred, natural finish depending on the day.
It's designed to stay soft and consistent rather than turning shiny, patchy, or heavy as hours pass. Most women find it looks just as soft at the end of the day as it did after their first swipe that morning.
I have three kids and zero time, so a swipe and go base that still looks like my skin on a good day is everything. My pores genuinely look blurred, not just covered up.
I was so tired of foundation settling into my smile lines by lunch. This just stays soft the whole day and nobody can tell I'm wearing anything.
The glow this gives is unreal for something this lightweight. I get compliments on my skin now, not my makeup, which is exactly what I wanted.
Skin First, Makeup Second
Soft Blur goes on like a whisper and blurs the look of pores, texture, and fine lines without ever looking heavy or cakey.
One swipe visually softens the look of pores, texture, and fine lines so skin looks smoother instantly.
The creamy texture melts in the second it touches skin and never sits heavy or cakey.
Sheer to soft matte, dialed to how much coverage you want, so it always looks like skin, just better.
Tone looks more even and skin gets a lit from within glow the moment it's blended in.
Comfortable wear that resists creasing or settling into lines from morning to night.
Why Spend On A Clinic Visit
A filler session or laser facial can cost hundreds and still take days to settle. Soft Blur gives you the visual payoff in seconds, at home, for the price of one tube.
We're not a medical treatment. We're the look you're chasing, without the appointment, downtime, or price tag.
Real Customers, Real Skin
Skin that looks like skin, just better
“This blurs my pores better than anything I've tried and it feels like nothing on my face.”
“Finally something that doesn't sit in my fine lines by afternoon. My skin looks calm and even all day.”
“It's my no makeup makeup dream. Sheer where I want it, more coverage where I need it.”
“The glow is so natural looking, people keep asking if I got a facial.”
“I was nervous about the shade but it melted right into my skin tone perfectly.”
“Lightweight, blurring, and it never looks cakey even by hour ten of my shift.”
“This is the first base that survives my gym bag heat and still looks fresh after.”
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What To Expect
How To Use
Soft Blur is designed to disappear into skin, so less is always more.
What's Inside
Every ingredient is chosen to visually soften skin while feeling weightless, never heavy or cakey.
Cyclopentasiloxane and isododecane
Give the formula its cloud like, weightless glide so it never feels heavy or greasy.
Mica and iron oxides
Add soft, natural looking tone and a subtle lit from within glow without shimmer or shine.
Polysilicone 11 and polymethylsilsesquioxane
Create the soft focus blur that visibly softens the look of pores, texture, and fine lines.
Stearic acid and hexyl laurate
Help the formula feel creamy and comfortable on skin so it blends without dragging or settling.
Diamond powder
Adds a soft luminous finish that reads as skin, not makeup.
Why Olivine
Most tinted moisturizers ask you to choose between coverage and looking like yourself. We didn't think that trade should exist. Soft Blur was built to disappear into skin while quietly doing the visual heavy lifting, blurring pores, softening lines, and evening tone in one weightless layer. It's the product we wanted at our own sink, one that looks like a great skin day, every day. No mask, no cakey buildup by noon, just skin that looks like skin, just better.
60 Day Money Back
Try Soft Blur for a full 60 days. If it doesn't earn a permanent spot at your sink, we'll refund you, no complicated returns, no hard feelings.
Questions, Answered
Everything you're wondering before you add Soft Blur to your routine.
No. Soft Blur is built to feel weightless and blend down to a soft matte finish, never a thick or cakey layer.
It's buildable, so it looks sheer and natural with one layer, or softly matte with more, always like skin rather than a mask.
It's formulated to resist creasing or settling, so the finish stays soft and even from morning through evening.
Most women find their match easily since the formula is designed to melt into your own tone and adjust slightly as it wears.
It's designed to be worn alone for a finished, no makeup look, or layered under or over other products if you want more coverage.
You're covered by our 60 day money back guarantee, so you can try it with zero risk.